Human experience is key
To gain real insights, it’s essential to view your customers as real people. What are their beliefs, their values? And how can we connect? What makes them want to come back and recommend your business? Customers are more empowered than ever before. We’re here to help you harness their thoughts, opinions, wishes, and create the positive kind of customer experience that they’ll want to share with the world.
Big picture through technology
To keep the conversation going between your brand and your customer, it’s necessary to close what they call, the feedback loop. Thanks to our customer experience management platform, we gain a true understanding of what makes your customer happy. We build this into your customer experience, so we can continuously be pro-active and convert indifferent customers into happy, and loyal ones.

Culture Made Human.
INTEGRITY. PASSION. UNITY. INGENUITY.
These aren’t just flashcards or empty buzzwords at Union. They’re the values we stand by each and every single day. Both in and out of the office. Values that are woven deeply into the fabric of our company. In how we interact with each other and with our clients. In the long-term relationships build. In how we help people, clients and communities reach their full potential. In creating an encouraging atmosphere that gives birth to inspiration, ideas and innovation.
Work Made Human.
SMALL TEAM, BIG HEARTS
We’re a small team, with very big hearts, and a lot of big ideas about how we can make the world better than when we found it. If this sounds like you, and you’re looking for the kind of place with room to learn — a place where you can grow and be a part of something rewarding and meaningful, we’d love you to be one of us. A place where the personal is just as important as the professional.
Leadership Team

Sylvain Perron
Managing Partner

Rich Zeidel
Partner

Maxime Leclerc
Chief Technology Officer

Christian Watier
Chief Scientific Officer, Ph.D., MBA

Caroline Hamel
Vice President, Culture and Organizational Development

Vincent Leclerc
Vice President, Client Solutions

Myriam Parent
Vice President, Operations

François Des Rochers
Director, Client Solutions

Martine Bruneau
Art Director
Union Made Human.
A small group of people put their ideas and talents together to create something bigger than themselves.
The rest as they say, is history.
Union Made Human.
A small group of people put their ideas and talents together to create something bigger than themselves.
The rest as they say, is history.
TM
Strategy-driven, customer-focused
creative that delivers.
Think like a customer. It informs our strategy, and inspires our creative so we can deliver customized high-performance solutions for all kinds of brands and businesses.
Union Made Human.
A small group of people put their ideas and talents together to create something bigger than themselves.
The rest as they say, is history.
LANLA
Lanla is the leader in customer experience management with almost 20 years experience.
As a market research firm, Lanla broke with tradition by integrating the customer experience into the brand experience, helping companies to build loyalty and increase sales.
Union Made Human.
A small group of people put their ideas and talents together to create something bigger than themselves.
The rest as they say, is history.
C6
Engineering meaningful human experiences.
A technology firm with deep expertise in software development. Circle6 has developed software solutions for some of North America’s biggest brands. Think apps and web and all things digital.
Union Made Human.
A small group of people put their ideas and talents together to create something bigger than themselves.
The rest as they say, is history.
UNION
The intersection of data and human interaction
Union merges the expertise of Circle6, Lanla and TM Design. With an A-Z understanding of the customer experience, Union unites the big three — technology, research and brand experience — to create unique positionings for clients based on customer data.
Contact us
Contact made human.
We are not robots. Let’s talk.
Toll-free: 866-333-5265
Local: 450-464-5265